We will be having our meeting this Friday at 8am at Calypsos. We’ll be starting out by watching a video on the Secret System. We will also be holding two hot seats and sharing with each other a useful tool we recently discovered. So bring your ideas!

If you want to be one of the hotseats, just comment below.

And now for the video description:

If you want the secret of Internet marketing, it’s this:

Internet marketing is really just a modern version of a well established science called “direct marketing.”

If you know the basic principles of direct marketing, being successful on the Internet is a breeze. On the other hand, if you don’t know them, then all the “guru” tricks in the world won’t help you.

Drayton is not only a successful direct marketer, he can legitimately be called one of the all-time greats in the business. The popular books he’s written on the subject are considered classics in the field.

But more important, Drayton is a player.

When advertising legend David Ogilvy wanted to break into the UK market, the only way he could get in was by buying his way in through Drayton’s company. In just three years after targeting the direct marketing agency business in the UK, Drayton and his colleagues had completely sewn the market up.

Drayton was a speaker at Ken McCarthy’s recent System Seminar in London. We’ll be watching a video segment of Drayton’s presentation there.