Coeur d’Alene Web Marketers Group

On March 17th, from 10am to 1pm, the Coeur d’Alene Web Marketers group will be hosting a presentation by Matthew Scott. Matthew will be joining us in person at The Parkside Building, Corner of Front & Seventh – Downtown Coeur d’Alene.  601 E Front Ave, #204 – Idaho Title.

Matthew’s presentation is titled: “Learn the easy to implement basics for using virtual marketing to monetize and build a responsive business community.” There are so many different technologies that allow each of us to run our business more effectively and profitably. Learn how to use these technologies to grow your business, whether you are a consultant or retailer, service provider or store owner. Matthew will share his experience and expertise in this area to help each of us grow our business.

We are charging a nominal fee of $15 for this presenation to cover the cost of Matthew’s travel. We currently have limited seats, 30, so please RSVP today. To reserve your spot, click here.

Who is Matthew Scott?
Matthew serves as the Founder & Managing Director, The Strategic Incubator, a global strategic implementation firm equipping leaders to align strategic vision with a tactical execution of revenue producing activities in taking a great idea and building a revenue-producing process.

Matthew is also the Managing Partner and Co-Owner of The Trunk Club, a company that revolutionizes the way men shop for clothing and define their authentic style. The Trunk Club’s creative business model has been featured by Microsoft Small Business, numerous magazine and television media, and even recently featured in a book, entitled Plan As-You-Go Business Plan by Tim Berry, Founder of Palo Alto Software, the leading business planning software on the market today.

Matthew is the host for Personal Life Media, Book Digest, where he summarizes the best business books for busy business leaders in eight minutes or less.
Matthew is the creator of the popular men@pause seminar, conversations with leading entrepreneurs and best selling business authors focusing on strategic entrepreneurial life + work design.

As a chosen speaker for the prestigious Five Star Speakers, Matthew speaks to thousands of people every year on business development topics and designing strategic life + work design for entrepreners.

Matthew completed his Masters Degree in Management in 1991 and completed certification as a Certified Professional Coach sanctioned by the International Coaching Federation (ICF) in 2006.
Matthew resides in Oregon with his wife and three children living with intention next to the ski trails of Mt. Hood and the vineyards of Willamette Valley. He is scheduled to publish his first book, men@pause: executive men in transition in early February 2009.

We will be having our meeting this Friday at 8am at Calypsos. We’ll be starting out by watching a video on the Secret System. We will also be holding two hot seats and sharing with each other a useful tool we recently discovered. So bring your ideas!

If you want to be one of the hotseats, just comment below.

And now for the video description:

If you want the secret of Internet marketing, it’s this:

Internet marketing is really just a modern version of a well established science called “direct marketing.”

If you know the basic principles of direct marketing, being successful on the Internet is a breeze. On the other hand, if you don’t know them, then all the “guru” tricks in the world won’t help you.

Drayton is not only a successful direct marketer, he can legitimately be called one of the all-time greats in the business. The popular books he’s written on the subject are considered classics in the field.

But more important, Drayton is a player.

When advertising legend David Ogilvy wanted to break into the UK market, the only way he could get in was by buying his way in through Drayton’s company. In just three years after targeting the direct marketing agency business in the UK, Drayton and his colleagues had completely sewn the market up.

Drayton was a speaker at Ken McCarthy’s recent System Seminar in London. We’ll be watching a video segment of Drayton’s presentation there.