Most direct marketers (and web marketing is a form of direct marketing, after all) will tell you that perhaps the most important single element on your landing page is the headline. If that’s true, are you giving sufficient thought to the headlines you use? Do you know for sure that they are working? How can you improve them?
On Friday, February 6, the topic of our meeting will be a focus how to create the most effective headlines and then how to test them to be sure that you’re actually using the best one possible.
The meeting will be hosted by Denver and Randy Wilkinson, of Trienelle Skincare. The meeting will include a portion of an excellent online seminar by MarketingExperiments.com which focused on how to write headlines. With that knowledge in hand, the question of how to test for the best headline is addressed by a thorough review of Google’s free tool, Website Optimizer.
Denver is head of online marketing at Trienelle Skincare. Randy is the CEO.
The meeting is at 8 am at Calypsos on Lakeside in Coeur d’Alene. There is a $5 charge to cover the room and Calypsos has great breakfasts and coffee. If you have questions or need information please contact Jamie at jamie@jebcommerce.com.
January 26, 2009 at 3:50 pm
We have one Hot Seat for the meeting. Shelly Webb has a great niche with great content but doesn’t know where to go next. Bring your ideas, and Shelly, feel free to post your question here so people can generate some ideas prior to the meeting.
January 27, 2009 at 3:20 am
I don’t know WordPress from a wafflepress; I have a squeeze page which was done for me by someone else. I’m not that happy with it and don’t know what to do with it. She also gave me an instruction manual to make a website but ……I’m hopeless (and content is missing from the manual). So I’m stuck. I have content, want to do affiliates…where do I go from here?
January 29, 2009 at 12:01 am
It’s on the calendar. I’m looking forward to it!